Adler Weiner Research Privacy Policy

At Adler Weiner Research we want you to be aware of how we use information that we have collected about you. By participating in a research study conducted by ADLER WEINER RESEARCH, you are agreeing and accepting this Privacy Policy that governs our services.


ADLER WEINER RESEARCH is a focus group facility and qualitative research center, founded over 60 years ago, that recruits individuals to participate in qualitative research studies. These studies may include focus groups (in person or online), ethnographies, or in-home research. Because each client has a different business and diverse needs, we must recruit individuals specific to their target audience. As such, we must collect personal data from prospective participants to make sure that they fit our clients’ screening criteria.



Market research is an essential component to the success of many companies. It allows companies to explore and understand the viability of product/service concepts and ideas, creative strategies, advertising concepts, and consumer opinion/culture. By participating in legitimate market research, you play an integral and important role in the success of many brands, companies, and services.

Your participation and opinion are very important to us. We realize that we are asking you to provide us with a share of your time. We respect that you lead busy lives, at both work and home. We have developed recruiting practices and a business acumen that respects you, the consumer, your time, and your opinion. We want to make clear that our company adheres to the following practices endorsed by the Market Research Association and the Council for Marketing and Opinion Research.

You have voluntarily allowed us to collect this information in order that you might join our database of focus group participants. To further qualify you for participation, upon receipt of a contracted project, Adler Weiner will email you, call you, and/or mail you. We will ask you questions about things you do, places you go, and purchasing decisions you make. Collection of this information is completely voluntary. We want to know these things about you, so we can provide the most relevant information possible to our clients.



Apart from your first name and last initial, personally identifying information (PII) such as your address, phone number, or email are not disclosed to anyone outside of ADLER WEINER RESEARCH without your consent.

  • It is your right to opt not to provide information that you deem sensitive.
  • Your responses/opinion in any research study will remain confidential.
  • You will never be asked to buy anything or contribute to an organization.
  • We will always provide the name of the person or recruiter contacting you, our research company's name (ADLER WEINER RESEARCH), tell you the nature of the survey, and in no way, misrepresent ourselves or what we are doing.
  • Your decision regarding participating in a study, answering specific questions, or discontinuing your participation will be respected without question.
  • During qualitative research studies, you are required to provide your opinion on various subjects. Oftentimes, your opinions are video and/or audio-taped for research purposes. You are made aware of this practice prior to each project.
  • Verbal and written parental permission will be required of any research participant under the age of 18.
  • We will maintain the highest standards of professional conduct in the collection and reporting of the information you provide. To find out more about your rights as a participant in a research study, please visit



We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as general demographic information. Personal Information includes your name and contact information which you submit to us through the registration process at our website. To participate in our focus group selection process, you will need to create a personal profile. You can create a profile by registering with the Service and creating an email-based user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.

We collect the following Personal Identifiable Information:

First Name
Last Name
Telephone Number (work, cell, home)
Email Address
Date of Birth

We collect the following Profile/Sensitive Information:

Marital Status
Education Level
Household Income
Political Affiliation
Members of Household (Name, Date of Birth, Gender) Vehicles In Household
Housing Type
Home Ownership
Health Conditions (While we do not work with Protected Health Information, we have a list of common health conditions and diseases that participants may opt-in to indicate they are current or past sufferers)
Pet Ownership
Credit Card Ownership (Yes or No to major brands only)
Cell Phone Ownership
Home Electronics Ownership
Video Game Habits
Travel- Leisure Data
Travel- Business Data
Voter Registration Status
Caregiver Status
Health Insurance Status
Tobacco Usage (Brand, Flavor)
Dietary Restrictions
History of Participation in Focus Groups

What Adler Weiner does not collect in our database:

Citizenship, Social Security, or Financial information Biometric data
Website data such as location, cookie data and RFID tags Sexual Orientation
Religious Beliefs
Actual or alleged criminal activity
Trade union membership
Disability, access, special requirements details



Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are

performing services for Adler Weiner Research, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

If a Client requests Personal Information for a specific project, you, the participant, must give unambiguous consent to be contacted by that Client for that specific market research project. Additionally, the Client agrees in writing that such Personal Information disclosure shall be kept confidential and used for research purposes only in the study in which you are currently scheduled, either for scheduling and conducting interviews, validation purposes, modeling, demographic analysis and/or to render payment. No contact shall be made to these participants except for those express purposes for that specific project, without the prior written consent of Adler Weiner Research and the participant. If a Client receives Personal Information from Adler Weiner they are then considered liable for the protection and security of the data and are expected to adhere to the same protection standards as Adler Weiner Research

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact potential participants in response to survey responses, to screen for market research sessions, to provide technical support, and inform participants about upcoming research.

Non-Personal Information:

We anonymize and aggregate Non-Personal Information to provide to our clients the data that we are collecting for their project. This allows for them to have a profile outlining who they will be interviewing during the market research sessions. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our clients and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may have the opportunity to opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.




Adler Weiner Research maintains a secure site where your personal profile is created. You may log in via this website from any device that has internet access.

Adler Weiner Research will post a request for study participants via email or social media with a link to a survey online hosted by SurveyMonkey. These requests will contain information about the specific project, our needs, and consumer requirements. We request personal information (name, phone, or email) via this platform so that a recruiter may get back to you .


Adler Weiner Research may request information via email, which you may opt to provide in your reply or by calling into our office to speak directly to the recruitment team.

Social Media

Adler Weiner Research does not collect information via Social Media, however we often post requests for study participants via social media with a link to a survey online hosted by SurveyMonkey.


Adler Weiner Research does not cold call individuals from a purchased list or by random dialing, however we do cold call individuals from client provided lists to invite you on behalf of the client sponsoring the research. We will only contact you at a phone number that you have provided during an initial contact either with us, or with the client. At this time, we inform you about a specific research study and gather additional information from you required for that study. Telephone is the primary way in which we collect personal information.

If you are new to Adler Weiner Research, and are not already in our database, the information that you provide during the initial screening process will be used only to determine your fit for a specific research project. With your consent, we will store your personal information in our database to be contacted for future projects. If you decide to opt-in, you may edit your profile online via our website, and you may opt-out from future research at any time.

If you have already opted-in to participate in future research with Adler Weiner Research, we continue to store your information and update it as to your participation in projects. You may edit your profile online via our website, and you may opt-out from future research at any time.



We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.



You have the right at any time to prevent us from contacting you for future research. When we send an email to you, you can opt out of further communications by following the unsubscribe instructions provided in the e-mail. You can also indicate that you do not wish to receive communications from us in the General Tab of your personal profile on our website. Please select “NO” on the Solicitations drop down box.



It is in the best interest of Adler Weiner Research, our clients, and you the consumer to maintain the strictest controls on the privacy and confidentiality of all data that we collect. All Adler Weiner Research employees, full-time and contract, are required to sign a confidentiality agreement and undergo security and data protection training. Access to our database of information is secured and granted only to Adler Weiner Research management and recruitment team. Each client is made aware of our Privacy Policy and high standards of confidentiality.



Children are to obtain their parents’ permission prior to providing Adler Weiner Research with any personal information over the phone, on-the-street, on the Internet, or via mail. Adler Weiner Research does not knowingly or intentionally collect information under the age of 18. If we discover that a child under the age of 18 has supplied personal information without their parents’ consent, that information will be deleted from our system. We require verbal and written permission from parents of children under the age of 18 to attend a research session.



Cookies are not used when individuals visit our website or request information from our website. Cookies are small pieces of information transferred to your computer’s hard drive through your web browser to enable systems to recognize your preferences and settings. Additional information on cookies can be obtained from the Federal Trade Commission website at



Adler Weiner Research reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. You should periodically check the Site and this privacy page for updates. Additionally, when you are recruited for a research study, you may ask for a copy of our privacy policy upon your arrival at our office.



Please send questions about our policy or the information we have collected from you to If you believe your personal information has been misused or handled in such a manner contrary to the policy stated above, please contact us at or you may call our Database Manager at (310) 440-3199.